contacting the Government’s media-buying function

Back in the summer, as the News International scandal (well, beyond the scandal of its very existence) cranked up, we had a look at how the government buys newspaper display advertising and made an effort to reach out and touch the people in charge of it. I see no reason not to go round the buoy with this for another try. Back then, the Central Office of Information still existed, with a sword hanging over it. Now, we have Novated Frameworks. What?

Well, rather than having its own media-buying desk, the government has contracted the job out, via the Government Procurement Service. Some details about novatin’ a framework are here. Although it does seem that the end of COI is sliding right, there is a contact for the supplier here. Presumably, though, every agency now contracts with them on a per-project basis, thus saving literally thousands of pennies.




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